Craig Fisher is head of global marketing at Allegis Global Solutions and served from 2015-2017 as head of employer brand for software giant CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more. He created the first Twitter chat for recruiters and partnered in the first LinkedIn certified training company in North America. He has been featured in the Wall Street Journal, Mashable, NPR, The Economist, Bloomberg, NBC News, and The Huffington Post; and is listed among HR and recruiting's top influencers. He has trained hundreds of notable sales and recruiting teams, including LinkedIn's U.S. sales force, on effective branding and inbound strategies, and has literally inspired tens of thousands of recruiters worldwide with his keynotes, TalentNet conference events, and as a Social Talent Ninja Trainer.